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Zara’s story begins with the opening of our first store in the Spanish coastal city of A Coruña in 1975, an early milestone in our company’s long history. Over the years, Zara has remained faithful to its core values, expressed simply in the same four key words that define all our stores: beauty, clarity, functionality and sustainability. Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids collections, to deliver new ideas in the right place and at the right moment. Further enhancing the quality of our customer service, Zara stores also include Radio Frequency Identification Technology (RFID), using cutting-edge systems to track the location of garments instantly and making those most in demand rapidly available to customers.