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The minimalist Japanese lifestyle brand MUJI was established with an eye for creating quality products that encompass most aspects of daily life, range from household goods, apparel and food. Over the years, MUJI re-examined their production process through three lenses: material selection, streamlining process, and packaging simplification that is able to offer quality goods at relatively low prices. MUJI’s vision of creating simple and pleasant lifestyles was built from beginning to deliver goods and services with both the consumer and manufacturer in mind. The essence of MUJI products are presented as “everyday” and “basic” and thus stay universally applicable to fit customers’ lifestyles.