It was founded on the foundations of love, passion, attractive and elegant. The ever-increasing R&D investments have been designed by the most famous fragrance experts in the field, by world-famous perfumers, in accordance with the perfection concept down to the fine details of all our perfumes. LELAS opened its first sales store in 2014; It reflected its elegant stance and importance to quality in the store design. Luxury and elegant store design; opened to all segments of the society with the concept of economic and accessibility.