"6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia which already has stores in China, Hong Kong, Taiwan, Macau, South Korea, Singapore & Malaysia is renowned for fun, casual fashion and lingerie. 6IXTY8IGHT offers on-trend & affordable full range of lingerie, nightwear, loungewear, clothing and accessories for young women to express themselves through their own styles. The colour pink, which has been a staple for the brand since its inception, celebrates the spirit of the 6IXTY8IGHT girl: playful, cheeky, and cool."