FEED-THE-FISH CHARITY CAMPAIGN
Charitable giving powered by feeding fishes. Established since 2004, the campaign’s aim of preserving wildlife has helped re-establish the fish population in Sabah’s Molleangan Island, preserve Perak’s Temengor Forest habitat, protect dolphins, sea turtles and sun bears, stop illegal wildlife trade, and adopt various animals in the national zoo. Beneficiaries include: Zoo Negara, WWF Malaysia, Malaysian Nature Society, Sun Bear Conservation Centre, Help Your Penyu, MARECET and TRAFFIC.
BOOK DONATION DRIVE
Knowledge is power. Book Matters is part of 1 Utama’s Literacy Programme that aims to circulate books sustainably to schools, libraries and learning centres so that 150,000 beneficiaries can share in the joy of reading.
To prevent wastage, edible surplus food is ‘rescued’ from participating 1 Utama F&B tenants in collaboration with The Lost Food Project to supply 6,000 meals a month to charities and homes.
FEEDING HUNGER, GIVING HOPE
We rise by lifting others. From sales of face masks, to charity sun visors, we have mobilized food boxes to B40 families, elderly and children’s homes to help the underprivileged throughout the years
BLOOD DONATION SUITE
Not all heroes wear capes, some commit to donating blood. We have set out to help St John Ambulance of Malaysia replenish the shortage of blood supply in hospitals. A single pint of blood can save three lives!