In The Soop Pop-Up in Malaysia

Want to meet SOOPY? Jeongmal 정말!

Continuing the Hallyu craze in 1 Utama, IN THE SOOP is the second BTS pop-up to be launched in 1 Utama following the success of the BTS Map Of The Soul showcase in line with introducing more Korean attractions to Korean-themed retail zone “District K” at 1 Utama.

“Soop” 숲 means forest – and we welcome you to escape the ordinary at the IN THE SOOP store created by HYBE, which is based on their hit reality series starring the world’s biggest boyband BTS and SEVENTEEN as the superstars take a break from their busy lives to rest and rejuvenate in nature.

Spanning 1,700 sq ft, this global store will be stocked with your favourite oppa-themed merchandise and even apparel worn by the idols available for you to grab.

Visit special IG-worthy Photo Zones:

Camp and chill out at the IN THE SOOP Campfire site at GF 1 Utama E and take pictures at “a healing forest at the heart of the city.”

Don’t miss out on the 3D TinyTAN’s at GF LUXE (original display all the way from Seoul, 1 and only in the world!)

1 Utama, G313 Ground Floor LUXE

️ 29 April – 28 Aug 2022 | 10am – 10pm daily

Admission via walk-in with Virtual Queue System on site or pre- for priority access:

Let’s rest in the SOOP to make some cozy memories together!